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November
16th, 2006 heralded the return of James Bond. Casino Royale brought
us the introduction of a tougher, grittier 007 in the shape of Daniel
Craig. It also inspiried a whole load of new and
exciting merchandise, collectables and promtional tie-ins. These
ranged from Smirnoff vodka sets to Persol sunglasses, Ford dealerships
covered in Casino Royale posters to Turnbull & Asser shirts and bow
ties. Below is just some of the varied goodies the Bond
promotional machine created.
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Heineken
promotional table display |
Smirnoff
drinks set from Germany |
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Playings
cards with shop display carton |
A
selection of Sony Ericsson goddies |
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Posters
from Ford's 'Licensed & Loaded' Casino Royale promotion |
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Persol
sunglasses shop display |
Model
cars, the one on the left is from M&S |
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Entertainment
Weekly specials |
Empire
specials |
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Magazine
on the left is from Thailand and the
one on the right is from Switzerland |
English
version of GQ and American version of Esquire |
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Various
magazines from England |
Two
magazines from France |
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Total
Film Casino Royale issues |
World
premiere brochure on the left and
press screening brochure on the
right |
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Other
Casino Royale magzines |
English
newspaper supplements |
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Sunseeker
magazine devoted to Casino Royale |
Japanese
brochure |
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More
Casino Royale related magazines |
Persol
special edition sunglasses, shop display board and large promotional
playing cards |
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DVD
release magazines |
Turnbull
& Asser press release pack |
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Large
shop display board for DVD release |
DVD
counter display carton |
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Security
banner cardboard wraparound from HMV |
Large
cardboard display standee |
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Smirnoff
display standee from Germany |
Large
Casino Royale cardboard DVD display standee |
