Promotional Material
Promoting Bond films has always been big business. Ian Fleming used many real products in the Bond books and the films are no different. Here are just some of the items produced as part of promoting and the product placement in the Bond films throughout the years.
Live and Let Die Centurion motorcycle helmets advert (Taken from Motorcycle Mechanics magazine, UK, 1973)
Moonraker promotional folding flyer (United Artists, US, 1979)
A5 Seiko Moonraker competition folding flyer (Seiko/Odeon, UK, 1979)
For Your Eyes Only promotional folding flyer (United Artists, US, 1981)
Saab 900 James Bond promotional flyer. This was produced after the release of John Gardner's Licence Renewed in which the car featured (Saab, UK, c.1981-82)
Shredded Wheat Octopussy code card and badge shown in the advert below (Shredded Wheat/P&P Promotions, UK, 1983)
Shredded Wheat advert to promote their Octopussy competition (Taken from Tiger magazine issue 16th July 1983)
Promotional Octopussy plastic carrier bag (Karstadt Department Store, Germany, 1983)
Set of three packaged Octopussy laminate cards (Yamakatsu/Toho Co. Ltd., Japan, 1983)
A View To A Kill Renault competition flyer (Renault, UK, 1985)
Bersaglio Mobile (A View To A Kill) small Philips promotional flyer (Philips, Italy, 1985)
Im Angesicht Des Todes (A View To A Kill) Duran Duran promotional flyer (MGM/UA Entertainment Co., Germany, 1985)
Promotional Im Angesicht Des Todes (A View To A Kill) plastic carrier bag (Hertie, Germany, 1985)
CBS Fox Video advert for their A View To A Kill sweepstakes to win a set of James Bond videos (CBS Fox Video, US, c.1986)
Unigate promotional flyer to claim free cinema tickets to see The Living Daylights (Unigate Ltd., UK, 1987)
Pair of The Living Daylights postcards (United Artists Pictures Inc., UK, 1987)
The Living Daylights official sportswear flyer (Starwears Ltd., UK, 1987)
The Living Daylights WHSmith Travel competition flyer (WHSmith, UK, 1987)
Licence To Kill promotional folding flyer (United International Pictures, UK, 1989)
Licence To Kill jacket sales flyer (MBA Marketing, UK, 1989)
Movie Goer magazine with Licence To Kill cover and article (Odeon, UK, June 1989)
Licence To Kill Kentucky Fried Chicken 'Be Bond For A Day' competition flyer (KFC, UK, 1990)
Licence To Kill Schweppes competition bottle tag (Schweppes, US, 1990)
Promotional Octopussy rubber place mat (Quick, Belgium, 1995). There are two others in the this set for The Man With The Golden Gun and GoldenEye
Competition flyer with a chance to win the Making of GoldenEye book and CD soundtrack (Select Soundtracks, UK, 1995)
GoldenEye BMW competition flyer with a chance to win a James Bond driving experience (BMW, UK, 1995)
Packet of promotional GoldenEye batteries (Varta, Netherlands, 1995)
Varta batteries GoldenEye promotional flyer (Varta, Netherlands, 1995)
GoldenEye callcards flyer (Space Enterprise Ltd., UK, 1995)
Currys GoldenEye small competition flyer (Currys, UK, 1995)
Currys GoldenEye promotional booklet (Currys, UK, 1995)
Daily Mirror GoldenEye lottery flyer (Daily Mirror, UK, 1995)
Smirnoff GoldenEye gamecard (Smirnoff, UK, 1995)
Parker pens GoldenEye promotional flyer (Parker Pen Company, UK, 1995)
GoldenEye promotional satchel (Maker unknown, UK, 1995)
GoldenEye promotional pocket camera (Maker unknown, UK, 1995)
Blockbuster GoldenEye VHS release flyer (Blockbuster, UK, 1996)
Royal Navy Tomorrow Never Dies recruitment postcard (Royal Navy, UK, 1997)
Heineken Tomorrow Never Dies promotional paper place mat (Heineken, US, 1997)
Small Heineken Tomorrow Never Dies promotional card (Heineken, US, 1997)
Heineken Tomorrow Never Dies small folding flyer (Heineken, Netherlands, 1997)
Avis Tomorrow Never Dies folding competition postcard (Avis, UK, 1997)
Avis Tomorrow Never Dies competition flyer (Avis, France, 1997)
Knorr Tomorrow Never Dies competition flyer (Knorr, Netherlands, 1997)
Ericsson promotional James Bond Music Collection including The Best of James Bond 30th Anniversary Collection CD and the Sheryl Crow Tomorrow Never Dies theme single (Ericsson, Europe, 1997)
Smirnoff promotional mini CD of Moby's extended dance mix version of the James Bond theme from Tomorrow Never Dies (Smirnoff/Mute Records, Austria, 1997)
Set of Tomorrow Never Dies postcards (United International Pictures/United Artists, UK, 1997)
Ericsson small promotional boxed Tomorrow Never Dies pop-up alarm clock - part of their Ericsson Made | Bond Approved series (Ericsson, Europe, 1997)
Ericsson Tomorrow Never Dies promotional flyer to advertise their Ericsson Made | Bond Approved series (Ericsson, UK, 1997)
Samsonite Tomorrow Never Dies promotional flyer (Samsonite, Europe, 1997)
Télévision Par Satellite (TPS) James Bond promotional playing cards (TPS, France, c.1997)
Folding promotional flyer in cardboard sleeve for the James Bond filofax (Funfax, UK, 1999)
The World Is Not Enough Energizer batteries competition flyer (Energizer, UK, 1999)
O Mundo Não Chega (The World Is Not Enough) Energizer batteries competition flyer (Energizer, Portugal, 1999)
The World Is Not Enough John Smith's promotional CD including screensavers and behind the scenes footage (John Smith's, UK, 1999)
The World Is Not Enough Calvin Klein competition flyer (Calvin Klein, UK, 1999)
The World Is Not Enough Virgin Megastores competition flyer (Virgin, UK, 1999)
Behind the scenes with The World Is Not Enough available by collecting tokens in The Express and Sunday Express (Eon/MGM/UIP, UK, 1999)
Odeon Film Guide booklet with The World Is Not Enough cover and listings (Odeon Cinemas, UK, 1999)
Set of The World Is Not Enough postcards (Boomerang Cinema Cards, UK, 1999)
The World Is Not Enough BMW Z8 promotional postcard (BMW, UK, 1999)
The World Is Not Enough BMW Z8 small promotional brochure (BMW, UK, 1999)
The World Is Not Enough Hershey's competition sales promotional flyer (Hershey Food Corporation, US, 1999)
Licence To Thrill - The James Bond Ride at the London Trocodero promotional flyer (Mark Watty & Company, UK, 1999)
Philips James Bond DVD promotional Licence to sell flyer (Philips, UK, 2000)
James Bond Special Edition DVDs loyalty scheme flyer (MGM Home Entertainment, UK, 2000-03)
Four production set sketches that were given away when collecting tokens from purchases of the James Bond Special Edition DVDs. Included are the Goldfinger laser room, Dr No's underground apartment living room, Moonraker shuttle launch complex and Diamonds Are Forever Las Vegas Penthouse (MGM Home Entertainment, UK, 2000-03)
Three GoldenEye costume sketches that were given away when collecting tokens from purchases of the James Bond Special Edition DVDs (MGM Home Entertainment, UK, 2000-03)
Four The World Is Not Enough production sketches that were given away when collecting tokens from purchases of the James Bond Special Edition DVDs (MGM Home Entertainment, UK, 2000-03)
The World Is Not Enough limited edition storyboard that was given away when collecting tokens from purchases of the James Bond Special Edition DVDs (MGM Home Entertainment, UK, 2000-03)
Series of Bond girl postcards that were given away when collecting tokens from purchases of the James Bond Special Edition DVDs (MGM Home Entertainment, UK, 2000-03)
Die Another Day Heineken small boxed pocket torch (Heineken, Hong Kong, 2002)
Die Another Day desk lamp in the shape of a Heineken can (Heineken, Hong Kong, 2002)
Die Another Day Aristoc competition flyer (Aristoc, UK, 2002)
Die Another Day Kodak competition flyer (Kodak, UK, 2002)
Die Another Day Odeon Cinemas popcorn box (Odeon, UK, 2002)
Die Another Day Cineworld popcorn bag (Cineworld, UK, 2002)
Die Another Day Japanese chirashi flyer (Japan, 2002)
Die Another Day Daily Mail The Official James Bond Instant cash scratchcards (Daily Mail, UK, 2002)
Die Another Day promotional postcard (Artcards/Golden Village, Singapore, 2002)
Die Another Day Ernest Jones competition flyer (Ernest Jones, UK, 2002)
Die Another Day Revlon competition folding flyer (Revlon, US, 2002)
Die Another Day Omega promotional and competition folding flyer (Omega, Europe, 2002)
Die Another Day Omega Seamaster 300 M folder containing info sheets and promotional images (Omega, Europe, 2002)
The Mail Die Another Day promotional CD with behinds the scenes footage from the film (The Mail, UK, 2002)
Just Another Day video - exclusive behind the scenes footage of Die Another Day available from Woolworths stores (Woolworths, UK, 2002)
Just Another Day DVD - exclusive behind the scenes footage of Die Another Day available from Woolworths stores (Woolworths, UK, 2002)
40 Years of Bond, James Bond DVD - clips from the past 40 years of the films (The Mirror, UK, 2002)
Sony Casino Royale promotional flyer (Sony, UK, 2006)
Persol sunglasses large promotional cards to promote their use in Casino Royale (Persol, country unknown, 2006)
Pair of National Lottery Casino Royale scratchcards with the chance to win £70,007 (Camelot, UK, 2006)
News of the World 00-Heaven Casino Royale promotional DVD with behinds the scenes footage from the film (News International, UK, 2006)
Casino Royale gift bag containing a packet of Sunseeker promotional playing cards, a miniature bottle of Smirnoff, a poker chip, an Aston Martin keyring, One & Only Club Nassau and Bollinger champagne brochures (Maker and country unknown, 2006)
O2 and Sony Ericsson Casino Royale promotional postcard (O2, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional flyer (O2, UK, 2006)
O2 and Sony Ericsson Casino Royale promotional bag (O2, UK, 2006)
Promotional pack of Smirnoff Casino Royale playing cards (Carta Mundi/Smirnoff, Belgium, 2006)
Promotional pack of Ford Casino Royale playing cards (Carta Mundi/Ford, Belgium, 2006)
The Sun Casino Royale £1 million poker scratchcard (News International, UK, 2006)
Odeon Cinemas Casino Royale promotional postcard (Odeon, UK, 2006)
Set of nine Casino Royale promotional postcards in card envelope (United Artists Corporation, Worldwide, 2006)
WHSmith Casino Royale gift card (WHSmith, UK, 2006)
Turnball & Asser Casino Royale limited edition shirt and bow tie combination press release folder (Turnball & Asser, UK, 2006)
Harrods store guide booklet with Casino Royale cover (Harrods, UK, 2006)
Set of cards in foil envelope released in the UK at Ottakars/Waterstones stores to promote the release of the Young Bond novel Blood Fever. There are seven cards in the series with the 007 card being Bond - this one is harder to find and was usually handed out/sent out by the author Charlie Higson himself (Ottakars/Waterstones/Puffin, UK, 2006)
Tesco James Bond Ultimate Collection box set competition flyer (Tesco, UK, 2007)
Set of five James Bond postcards with artwork by Michael Gillette and Devil May Care advert on reverse (Penguin/Waterstones, UK, 2008)
Quantum Of Solace promotional Coke Zero popcorn box (Goldenlink, Thailand, 2008)
Quantum Of Solace set of nine promotional postcards (Peek & Cloppenburg, Germany, 2008)
Small rubber Quantum Of Solace keyring (Maker and country unknown, 2008)
Barclaycard Quantum Of Solace competition flyer (Barclaycard, UK, 2008)
02 and Sony Ericsson Quantum Of Solace promotional flyer (O2, UK, 2008)
02 Blue magazine with Quantum Of Solace cover and article (O2, UK, Issue.13, October 2008)
Sony Quantum Of Solace 'Sharpen Your Senses' promotional flyer (Sony, UK, 2008)
Pair of National Lottery Quantum Of Solace scratchcards with the chance to win £70,007 (Camelot, UK, 2008)
Quantum Of Solace Cineworld film times flyer (Cineworld, UK, 2008)
Quantum Of Solace Cineworld popcorn bag (Cineworld, UK, 2008)
Quantum Of Solace Bond Girl 007 fragrance tester flyer (Avon, UK, 2008)
Quantum Of Solace window screen sun shield (Golden Screen Cinemas/Coca Cola, Malaysia, 2008)
Quantum Of Solace Tesco DVD pre-order flyer (Tesco, UK, 2009)
Promotional flyer for the Bond and Beyond season held at the British Film Institute from 9th April to 31st May 2009 to celebrate the centenary of Albert R. Broccoli (BFI, UK, 2009)
Programme for the Bond and Beyond season held at the British Film Institute from 9th April to 31st May 2009 to celebrate the centenary of Albert R. Broccoli (BFI, UK, 2009)
Sony Xperia S Skyfall promotional flyer (Sony, Argentina, 2012)
O2 stores Skyfall promotional Shop magazine (FuturePlus, UK, October 2012)
Coke Zero Skyfall promotional cinema cardboard drinks cup (Coca Cola, UK, 2012)
Sony Bravia HX8 and Bond 50 Blu-ray flyer (Sony, UK, 2012)
Kinepolis Bruxelles cinema schedule flyer with Skyfall cover and listing (Kinepolis, Belgium, 2012)
East Coast Trains magazine with Skyfall special to advertise the release of the film on DVD (East Coast Trains, UK, February 2013)
Spectre plastic drinks cup and straw given away at Odeon Cinemas as part of a meal deal at the time of the films release (Odeon, UK, 2015)
Spectre Jimmy's popcorn box (Jimmy's, Belgium, 2015)
Vodafone promotional magazine with Spectre 'Made for Bond' campaign cover and info inside - featuring Naomie Harris and the Sony Xperia Z5 (Vodafone, UK, October 2015)
Inside Vue magazine with Spectre cover and article (John Brown/Vue Entertainment, UK, October 2015)
Behind the Scenes DVD special given away with copies of The Mail on Sunday (The Mail on Sunday, UK, 18th October 2015)
Spectre Heineken promotional 'Open Bond's World' shelf hanger (Heineken, Argentina, 2015)
Set of four postcards to promote the release of Spectre on the Sky Store (Sky/Boomerang, UK, 2016)
Q The Music promotional keyring (Q The Music, UK, 2019)
Q The Music promotional tool pen (Q The Music, UK, 2019)
Eight page No Time To Die promotional folding cinema flyer (Universal/TOWA/MGM, Japan, 2020)
Pack of Swatch promotional playing cards used to promote the range of Swatch X 007 watches (Swatch, Worldwide, 2020)
Curzon cinema promotional magazine with No Time To Die cover and Bond article (Curzon, UK, Issue.79, March/April 2020)
Royal Mail James Bond stamps and collectibles A5 sized promotional window sticker (Royal Mail, UK, 2020)
No Time To Die scratchcards with the chance to win €50,000 (Nederlandse Loterij, Netherlands, 2020)
Small postcard sized double sided No Time To Die flyer (MGM/Universal, Russia, 2020)
No Time To Die Japanese B6 chirashi flyer (MGM/Universal, Japan, 2020)
Odeon Onscreen magazine with No Time To Die cover and article (Onscreen Magazine Ltd., UK, September/October 2021)
No Time To Die Japanese B6 chirashi flyer (MGM/Universal, Japan, 2021)
No Time To Die DHL promotional small plastic cup (MGM/DHL, Worldwide, 2021)
Keine Zeit Zu Sterben (No Time To Die) set of six promo postcards in paper wrap (MGM, Germany, 2021)
No Time To Die 16 postcard set in cardboard folder (Pyramid International, UK, 2021)
HMV guide to 2021's best film and TV with No Time To Die cover and back over write-up (HMV, UK, 2021)